For businesses

Put Irish in your window.

You don't need a fluent Irish speaker on staff to get started. You just need to open the door - and let customers know it's welcome.

Register your business See what's involved
Gaeilge
Failte
Irish spoken here
misneach.ie
The Fáilte mark
65%
want to see cupla focal used by most people daily
Ireland Thinks, 2022
473k
people can speak Irish but say they never do
CSO Census 2022
The appetite is there. The opportunity isn't. That's exactly the gap a cafe like yours can fill.
See the full research ->
What you receive

Three things. That's it.

No training programme to implement. No system to learn. Just the materials that make Irish feel welcome in your space - and a course your staff can do in their own time.

Gaeilge
Failte
Irish here
The Fáilte window mark
A circular sticker for your window or door. It tells customers - before anyone says a word - that Irish is welcome here. Small enough not to shout, visible enough to matter.
Misneach
Gaeilge
Aoife
Barista
Labraim Gaeilge I speak Irish
Staff badges
Worn by staff who can take orders in Irish. "Labraim Gaeilge" removes the customer's biggest worry before they open their mouth - they know this person will understand them.
Misneach Phrases
Greetings
Dia duit
Hello
Go raibh maith agat
Thank you
Cupan tae, le do thoil
A cup of tea, please
Customer cheatsheet cards
Credit-card sized phrase cards left at the counter. Customers can pick one up, use it to place an order, and take it with them. The back links to the full course.
Staff access
Coffee Shop Encounters
12 lessons - ~45 min total
Not started
Access to the platform
Your staff get full Misneach access - the Coffee Shop Encounters course plus flashcards, practice sessions, phrase tracking, and a mistake corrector. Short enough to do on a lunch break. Deep enough to build real confidence.
How it works

Four steps. No expertise required.

We've designed this so that the business owner does almost nothing. The materials do the work.

1

Register your business

Fill in a short form - your business name, type, and location. That's all we need to get your materials ready. There's no contract, no commitment beyond wanting to give this a go.

2

Your kit arrives

We post you the window sticker, a set of staff badges, and a batch of customer phrase cards. The sticker goes on the window. The badges go to the staff who want to use them. The cards go on the counter.

3

Staff do the course in their own time

Anyone on the team who wants to try gets a link to the Misneach course. No pressure, no obligation. The course is built for people who have very little Irish - and it's short enough to do on a lunch break. The badge is there when they're ready for it.

4

Irish becomes part of the place

Customers notice the sticker. Some will try a word. Staff respond. A phrase card gets picked up. Someone takes it home. It starts small and it grows on its own. We've seen it happen already.

About your staff

Participation is always a choice - for every member of staff, at every stage.

Nobody is asked to do anything they're not comfortable with. The most basic version of Misneach is just the window sign - which signals to customers that Irish is welcome, without requiring anything from your team. Staff who want to go further can. Staff who don't, don't have to.

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For staff who are interested, the course is a genuine upskilling opportunity - a language skill they can put on their CV, done in their own time, at no cost to them.
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Staff don't wear the Labraim Gaeilge badge until they decide they're ready. There's no deadline and no expectation.
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The customer cheatsheet cards mean both sides have the words in front of them. It becomes a shared attempt, not a test of anyone's fluency.
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Want to know where your team stands before you decide anything? Run a staff appetite survey - anonymous, five questions, takes two minutes.
Set up appetite surveys ->
Not convinced yet?

Ask your own people first.

National research is useful context. But what matters most is what your customers and your staff actually think. We've built two short surveys you can share before you commit to anything.

For your customers
Would Irish work here?
Four questions, under a minute. Share on your socials or put a QR code on the counter.
Start customer appetite survey ->
For your staff
What does your team think?
Anonymous, five questions. Find out who's interested and what their level is - before you decide anything.
Start staff appetite survey ->
What it costs

Simple pricing. No surprises.

We're keeping this as accessible as possible while the network is getting started.

Participation package
Failte Kit
Everything you need to get started - materials and course access included.
What's included
Fáilte window sticker - durable, weatherproof, for door or window
Staff badges - pack of 5, reorderable
Customer phrase cards - pack of 50, reorderable
Course access for all staff - the full Misneach course, shared link
One-time kit fee
EUR49
Materials + first year of course access for all staff. No subscription.
Renewal (optional)
EUR29 /yr
Continued course access and materials reorder discount. Cancel any time.

Pilot pricing. We're starting with a small number of businesses. If you're one of the first ten to register, you get the kit free - we want the feedback more than the fee.

Register your business ->
It's already happening

An Nead in Monaghan reported that the vast majority of customers use some Irish when they visit - and that neighbouring businesses started using more Irish with their customers without being asked.

RTE, 2026

An Nead opened in Monaghan and was flat out from day one. Neighbouring businesses started using more Irish with their customers without being asked. One cafe changed what felt normal on a whole street.

It's not just Monaghan. Aon Sceal in Tallaght has been doing this since 2019. Plamas in Galway won an Udaras na Gaeltachta award for it. Caife Anseo, a coffee truck at a GAA pitch in Meath, made Irish part of its identity from day one and has been busy since week three. A pop-up in Dundalk draws people from three counties with no funding and no fixed venue.

Five places. Five different models. All working. What most towns are missing isn't the appetite - it's the place.

Questions

Things business owners usually ask.

What type of businesses is this for?
Right now, Misneach is built specifically for coffee shops. More business types are in the works, but we're starting here and doing it properly.
What if only one person on the team is interested?
That's completely fine. One willing person is enough. The sticker stays up regardless and the phrase cards still work.
What if a customer tries to have a full conversation in Irish?
Most customers using Irish will be at the same level as your staff: a few phrases, a simple exchange. If it goes beyond what someone can handle, English is always there. Nobody is expected to be fluent.
Can we get more phrase cards or badges when we run out?
Yes. Registered businesses can reorder materials at cost - we're not trying to make money on consumables. If the cards are going out the door, that means they're working.

Your window.Your move.

It starts with a sticker and a stack of cards on a counter. What happens next tends to surprise people.

Register your business Questions? hello@misneach.ie